6 Top Tips For Beginners To Grow Their Brand On Instagram
Instagram is not just for liking posts and sharing your products. It's also a wonderful marketing platform that small businesses and influencers should use to promote their brand. In this beginner's guide to growing your brand on Instagram, you'll learn 6 top tips for how to increase views of your posts, grow your followers, and ultimately gain more customers and business connections.
1. Post Consistently
If you don't post consistently, then you'll quickly be left behind in the ever changing Instagram algorithm. Try to publish a post once a day, or at least 4-5 times per week to stay fresh and present in users’ timelines.
2. Publish High Quality Posts
Sloppy grammar and low quality, grainy photos that you can't see could lose you potential followers. Take some time before you hit "Publish" on each post to make sure it's high quality. Is everything in the caption spelled correctly, including your hashtags? Can you see the photo? Does the photo show what you want viewers to focus on? Tick all these boxes so that incoming viewers see that you know your stuff and trust you with a like and a follow.
3. Give People A Reason To Follow You
You can't just post a random photo of you or your product and expect people to follow you. You need to give them an incentive. Whether it's entertaining videos that make them laugh, a post tagging all the brands of the clothes you're wearing and styling tips, or a post describing a blog that you've written about a DIY project - ask yourself, "What am I providing users to make them want to view my content?" If you can answer this question, that means you’re creating content that people want to see.
4. Make Sure You Or Your Brand Is Always Visible
Whatever pictures you post, make sure you, your brand, or whatever you’re promoting with your account is visible. You want people who see your posts so they know instantly what kind of content you produce. If they like your type of content, they are more likely to follow you if they see that’s what you primarily post about.
5. Use Relevant Hashtags
Only use hashtags that are relevant to your content. For example, if you publish a post about cats, you’ll want to use hashtags that include the word “cat” in it. But don’t use too many hashtags! 3 to 5 are plenty. If you include too many, users might think that your account is spam, and you’ll lose potential followers.
6. Interact With Other Accounts
Let the world of Instagram know you’re there! Interact with accounts that are similar to yours by following, liking, and commenting on their posts. You’ll benefit if other accounts follow you back because then their followers will see your account and may decide to follow you, too. As an added bonus, you’ll get to see what other brands and influencers in your field are up to. You can check out their accounts to see what they’re posting to get so many views and likes, and then mimic their process on your account (just don’t copy or plagiarize!).
Armed with these 6 tips, you’re sure to increase your following and promote yourself or your business, all from using a single social media platform. Hop on Instagram now and start growing your brand!